As the creator of the Seagram whiskey empire, Sam Bronfman became a mythic figure in the business world, & in the years after his death the legend has developed further & further away from the life. This is the complete story of the man & the business he built. Bronfman was an intuitive leader & manager who knew his industry inside out & set the highest standards for his products & himself. His life makes a fascinating tale of business, power, wealth, & ethnic politics. Sam Bronfman was a volatile, shrewd, & highly individualistic leader whose technical knowledge & financial acumen remain unchallenged.